splurge vs. save: what's really worth it?

Jul 18, 2025

High-end beauty can deliver gorgeous results — but not every price tag equals performance. Here’s how to spot products that are truly worth it, what ingredients matter most, and why your best makeup hack is actually healthy, happy skin.

So how do you know when to splurge and when to save? Let’s break it down.


When a Splurge Might Be Worth It

Luxury doesn’t always mean better, but sometimes it makes sense to invest. Consider splurging when a product offers:

  • Proven Active Ingredients: Think Vitamin C for brightening, Retinol for cell turnover, Niacinamide for balance, and Hyaluronic Acid for deep hydration. If a product lists these scientifically backed ingredients, in meaningful concentrations, it could be worth the splurge.
  • Formulation Quality: High-end products sometimes have more stable formulations, meaning the ingredients stay effective longer and absorb better into your skin.
  • Irritant-Free Options: If your skin is sensitive or acne-prone, investing in gentle, clean formulations can help you avoid breakouts and irritation.

Label savvy tip: If the star active is buried at the very end of the ingredient list, it may be present at a tiny concentration—meaning you might be paying more for the branding than the benefits.


When Saving Is the Smart Move

You can absolutely get beautiful results without the luxury price. Saving makes sense for:

  • Basic Products: Cleansers, simple moisturizers, and sunscreen can be effective at all price points if they use quality but straightforward ingredients.

  • Formula Twins: Sometimes drugstore products contain the same actives as prestige brands—without the inflated price tag.

  • Makeup Staples: Mascara, eyeliner, and lip gloss are often more about personal preference than formulation breakthroughs.


Your Best Makeup Hack? Happy Skin.

No matter which foundation or concealer you choose, makeup sits better and looks more natural on well-cared-for skin. Prioritize skin health and your makeup—drugstore or designer—will perform like a dream.

What to Look for in Skincare

    • Hydration support: ingredients like hyaluronic acid and aloe to keep skin plump and glowing.
    • Barrier-friendly formulas: avoid harsh sulfates and heavy fragrance that can disrupt your skin barrier.
    • Targeted solutions: pick products designed for your specific skin type and concerns (sensitivity, dehydration, breakouts, etc.).

Skincare That’s Worth Every Penny

If you want products that balance clean, effective ingredients with real results, our ästhetik skincare collections are designed with you in mind: 

Sensitive collection | skincare bundle - ästhetik skincare

For Sensitive, Easily-Irritated Skin

Calm, comfort, and strengthen your barrier with soothing botanicals and hydration-first formulas.

Shop Sensitive Skin Collection

Clear skin collection | skincare bundle - ästhetik skincare

For Oily or Acne-Prone Skin

Clarify and balance without stripping—targeted care that supports clear, calm, resilient skin.

Shop Clear Skin Collection

anti-aging collection | skincare bundle - ästhetik skincare

For Aging Concerns & Radiance

Fight fine lines, boost firmness, and restore glow with this powerful anti-aging bundle designed for youthful, resilient skin.

Shop Anti-Aging Collection Bundle


How to Decide: A Quick Splurge-or-Save Checklist

  • Ingredient credibility: Are there proven actives in meaningful concentrations?
  • Formula quality: Is it stable, well-tolerated, and designed for your skin type?
  • Category reality: Is this a product where luxury truly adds performance versus one where affordable options excel?
  • Your goals: Are you targeting brightening, texture, or breakouts—or just wanting a reliable daily basic?