ästhetik Skincare: where clean meets conscious

Aug 12, 2025

Since we launched ästhetik skincare in 2020 right here in Florida, our mission has been clear: create clean, plant-based, and cruelty-free skincare that truly works — a dedication that has earned us recognition like the 2025 CERT Clean Beauty Award, alongside other prestigious honors.
As a women-owned and operated brand, my mom Jennifer and I manage everything together, from developing every product to handling day-to-day operations. We believe skincare should be effective, ethical, and personal — no shortcuts, no gimmicks.

Our Family-Driven Approach to Skincare

Running this brand as a family means everything to us. We bring our passion and expertise into every bottle, crafting products that not only nourish your skin but also align with values we hold dear. It’s important that every person who tries ästhetik feels the difference, and that’s why we stay so hands-on with the process.

Sustainability Is at the Heart of What We Do

For us, sustainability isn’t just a trend — it’s a responsibility. That’s why we’ve taken real steps to reduce our environmental impact, including:

We want you to feel good about what’s in your skincare — and what’s behind it.

Connecting With You and Our Community

I’m proud to stay deeply connected with our customers, esthetics students, and industry professionals. Sharing knowledge about clean ingredients and sustainable beauty isn’t just a part of our brand; it’s our passion. We believe that even small, independent brands like ours can lead the way with integrity and innovation.

Honored to Be Recognized

Our commitment to sustainability and ethical business practices was recently recognized when ästhetik skincare won a Gold Stevie Award for Sustainable Business Models in 2024. I was also humbled to receive a Bronze Stevie Award for Best Young Female Entrepreneur at the same event.

These awards inspire us to keep pushing forward — proving that passion, hard work, and doing what’s right can make a real difference.

Join Us on This Journey

If you’re looking for skincare that’s clean, effective, and kind to the environment, we invite you to explore our award-winning products. Together, we can embrace beauty that respects your skin — and our planet.

Visit us at ästhetikskincare.com to learn more and shop our full line.

Two beautiful brunette woman on the beach in metallic dresses with their eyes closed holding up a bottle of ästhetik skincare liquid gold serum

For more on the Stevie Awards and to see other inspiring entrepreneurs recognized, check out stevieawards.com.

Written by

Alexis Pfropper is a licensed esthetician and co-founder of ästhetik spa and ästhetik skincare, with over a decade of experience in advanced treatments and clean beauty.